About

Integrated Communications Smartcom was born in late 1999 as a public relations consultant specializing in franchise, which was gradually incorporating services to its portfolio. In 2006 it carried out a re-branding restructuring its offer within five categories: Press and Public Relations Management, Internal Communications, Corporate Event Production, Creation and implementation of advertising campaigns, promotions and BTL activations, communications coaching and training of spokespersons.
Smartcom is led by Veronica Hernandez, journalist, specialty print journalism, specializing in Integrated Communications Management and a little over 20 years of experience in the world of economics and business journalism, corporate communications and human resources management, from the perspective of the selection, management and talent training, and strategic design and implementation of internal communication. With extensive management training, Veronica was a member in late 2009 of a select group of managers and entrepreneurs Venezuelan selected as the "100 leading managers of Venezuela," in the category of General Manager, a prestigious award given by the Manager magazine Venezuela.
Also part of the management team Gianmario Mingarelli, founder and CEO, Business Administration and Marketing and Sales specialist with extensive experience in marketing and distribution services, as well as producing and directing corporate events. Gianmario is responsible for the production of BTL activations events and Smartcom.
Smartcom has offices in Caracas, Venezuela, with a capacity of national coverage. With the firm intention to transcend borders and global solutions to its customers with a presence in other markets, in mid-2011 opened offices in Panama City, which will be our hub for international services.
Smartcom's mission is to support organizations in the effective management of their corporate communications processes with key audiences, offering integrated solutions, 360 degrees, to help them build valuable relationships with them, position your corporate image, enhance your brand and build a positive reputation in the market to support their business plans.

Among the competitive advantages that have Smartcom against other providers of similar services include:

• Provider 100% whole it easy for your company, at a single point of contact, all the solutions you need in communication and image.
• Company led by its owners, with extensive experience in corporate communications, production and marketing, who directly supervise the quality of service and customer satisfaction.
• Has an apartment in house building, web and graphic design and digital video editing, which supports all the strategies developed for internal communication solutions, media and advertising.
• Has a production company with its own equipment at the art audio, video, lighting and structures as well as highly trained technical staff, giving us autonomy, competitiveness and allows us to produce and direct events "turnkey" distinctive and high professional invoice.
• A flat structure, flexible and designed on computers, without organizational bureaucracies for effective and timely responses that exceed customer expectations. Without wasting time and money.
• innovate with every project, designing distinctive communication solutions for each client, able to transcend the communication noise.
• Experience in multiple industries (technology, pharmaceutical, logistics and freight services and shipping, makeup and perfume, fashion, consumer goods, telephone, packaging, automotive, oil and energy, banking, cable television, music, NGOs, etc.) , so we have built excellent relations with the press and opinion leaders in business and economics sources, finance, technology, health, beauty and lifestyle, automotive, corporate social responsibility, art and entertainment.

Our Services

INTEGRAL CONSULTING AND TRAINING

• Design of Integrated Communications Plans.
• Communication of the CEO and the Executive Committee.
• Audits of corporate image and development of Corporate Identity Manuals (Brand Book)
• Design communication plans to support corporate social responsibility projects.
• Development of communication plans for crisis (Crisis Management)
• Training of formal spokespersons for the proper management of their communications with key audiences, or to the effective management of reputational crisis.
• Sensitization workshops and informal training spokespeople and / or potential.
• Training workshops on service quality and customer orientation.
• Design and development of educational programs for the enhancement of personal skills and management skills associated with effective communication.

 

INTERNAL CONUNICACION

• Design and management of channels: publications, intranet, physical and electronic billboards, audiovisual, digital newsletter, information campaigns, motivational and incentive.
• Advising HR / Steering Committee: Diagnosis of internal communication and design of the respective plan, manuals induction, manual style of IC, communication media and graphic design for training programs, developing campaigns of corporate culture, competencies and employer branding, communication management policy, organization of meetings and internal activities, training modules in communications, development of metrics (dashboard), among others.

EXTERNAL COMMUNICATION (MEDIA, PR)

• Communicating product or brand, launches and presentations, brochures and videos of products / services, tactical communication for trade shows, developing promotional websites, marketing 2.0 tactics, among others.
• Institutional communication: audience development maps and thematic positioning, preparation of speeches and multimedia presentations, conceptualizing and producing corporate videos and print, web page development, institutional lobbying, communication strategies for corporate social responsibility programs, plans community relations plans, branding and communication in social networks, among others.
• Press Office: plan development news and press secretary for various purposes, touring and media agendas for corporate spokespersons, events and activities with the press, lobby to promote free-press, environment and competition reports, tracking brand media and daily news summary.

EVENT PRODUCTION / ADVERTISING ATL and BTL

• Conceptualization and production "turnkey" corporate events of various kinds: launches, anniversaries, rebranding, conventions, integration activities, celebrations.
• Conceptualization and implementation of trade strategies-marketing (advertising and promotion in retail outlets and distribution channels) as well as activations and brand experiences Below The Line (BTL) to captive audiences or passing through locations or channels other than mass media.
• Creative development of advertising campaigns in traditional and alternative media. Preparing media plans to fit the budget and goals of each client.
• Conceptualization and production of direct marketing campaigns, Viralization and e-mail marketing.
• Development of manuals Identity (Brand Book)

Contacts

Caracas
Ernesto Blohm Avenue, Torre Diame, floor 9, ofic. 98
Urb Chuao, Caracas-Venezuela
Telephone:
01158 212 9928620 / 9721 / 8233
Fax:
Ext 113
Emails:
vhernandez@smartcom.com.ve;
gmingarelli@smartcom.com.ve;
nsilva@smartcom.com.ve;
info@smartcom.com.ve
Website:
www.smartcom.com.ve
Panama City
Green Valley Road, Pine Hill PH, Tower 2, 3-B, Albrook.
Phone: 00507 3932805 / 00507 67610796
E-mail: vhernandez@smartcom.com.ve; smartcompanama@gmail.com