About

Percepcion e Imagen is a Public Relations Agency dedicated to create, place, project and protect the image of its customers and brands. We offer public relations and specialized service consulting on strategic and communication planning to public and private organizations. In practice, this allows us to build solid relationships with our target media and audience, as well as to have a substantial influence in their attitudes and behaviours.

Our Values

We relate with all of our customers and suppliers under the fundamental principles that we value the most, ethics and transparency. Because we share our customer’s challenges, we commit from the first to the last moment to evaluate the communication programs in the most meticulous manner in order to obtain the best results. We believe that if our custumers don’t succeed, us neither.

What we do

Our roll focuses in the design, development and coordination of every aspect of the global communications strategy, which are:

Press and Media Management
Media Interaction
Investor Relationships
Advertising
Special Events
Direct Marketing .

Working Process

Studying our customer’s businesses and activities, allows us to project the best communication strategy possible, conceive the clearest and concrete action plans and measure the results based on the objectives established initially by them.
Our method helps us to define and clarify our customer’s desires:

¿What’s their main objective?
¿Which target audience must we convince or reaffirm?
¿What’s the actual way of thinking?
¿Who or whom influences in this way of thinking?
¿How does the customer wants to be seen?
¿Which is the main concept of the campaign?
¿How do we measure success?

Areas of Expertise

Corporative communication:

• Product and brand launching
• Marketing and placement planning
• Product and brand corporative audits
• Internal communications
• Public and community relations
• Crisis management
• Special event planning and production


Cultural and institutional relations:


• Image creation and enhancement
• Diffusion communications
• Institutional relations
• Cultural event planning and production


Governmental and public affairs:


• Risk and crisis management communications
• Environmental communications
• Management issues
• Political campaign management


Financial communications:


• Communication audits
• Analyst and investor relationships
• Fusions, acquisitions, de-investments, stock exits, OPAs and road-shows


Health communications:


• Media tendency support
• Ally searching
• Institutional relations


Media relations:


• Press management
• Public relations
• Publication follow-up
• Media training


Support services:


• Graphic and audiovisual design and production