About us

Building Media Relations - BMR, is a Corporate Communications Agency founded in April 2001 by Bárbara Vial A. and Claudio Macías P. Its mission is to provide communications consultancy service, with emphasis on building long-term relations between the clients and their target audiences, with the aim of accomplishing positioning objectives by means of generation and execution of proper communicational strategies.

What we do

Strategic Communications: Public Relations, Media Relations, Journalistic dissemination, Crisis management and Corporate events (seminars and lectures, corporate breakfasts and/or lunches, corporate parties, product launching, participation in fairs, among others).

Marketing: Web Sites structure and contents, Online Marketing, Social Media, Design, Advertising & Media Plans and Corporative gifts.

Editorial Content: Corporate media production (informative bulletins, institutional magazines, internal magazines, memoires, and electronic newsletters, among others).

Research & Training: Media training, Media monitoring, Media audit and Market research and studies

Read our successful case

Clients:

• Asociación Chilena de Empresas de Tecnologías de Información (ACTI)
• Canon
• Cisco
• Gallyas
• GE Consumer & Industrial
• Discovery Networks
• Entel PCS
• Global Crossing
• Inys
• NextDream
• Novared
• Pepsi al Máximo
• PowerData 
• Red Hat 
• Shell Lubricantes
• Trespa

Contact

Av. Providencia 2330, of. 31
Providencia, Santiago de Chile
Phone: 56 2 333 2720
Fax: 56 2 333 2720
e-mail info@bmr.cl
Web site: www.bmr.cl

Awards:

“Best Public Relations Latin-America Agency FY2003” award, competing with 8 other companies, for the design, development and propagation of the proposal called “A Million Lines of Wide Band for Chile’s Bicentenary”.

“First honorable Mention in its TV-audio Media Campaign” at the Cisco PR Summit 2004. In 2005’s meeting, it obtained three awards: for the “Successful Execution” of its communications campaign “Stories of Efficient Success”; “Long Time Achievement” for its constant, persistent and successful work in the Communications Area in Chile; and “Best Publication of FY05 in the category of Printed Media – Newspaper” for the article “Total Connectivity in IP” (published by El Mercurio, 5 of July 2005).

Recognized as one of the seven strategic approaches presented by the book “Successful Cases of Public Relations” (“Casos Exitosos de Relaciones Públicas”, created and published by Universidad del Pacifico in 2009, for its work on positioning Google in Chile.

Executives Profile (partners):

Bárbara Vial A. / Partner – Commercial Director   

Her job in BMR is related to commercial, marketing, administrative, and finance management of the agency, together with strategic support for specific communicational tasks. 

With a BA in Social Sciences and Journalist of Universidad Diego Portales, she also has a Marketing Diploma of Universidad Del Desarrollo and made a course in General Accounting at Pontificia Universidad Católica de Chile. Her professional experience is focused on corporate communications in the technology, entertainment and automotive industry. Her working experience includes the PR multinational agency Burson-Marsteller and the Chilean Contacto’21.

Claudio Macías P. / Partner – Director of Communications   

In BMR, Claudio is in charge of communications and media direction, as well as general direction of accounts.

Journalist from Universidad de Santiago de Chile, he has a Certificate in Strategic Communication from Universidad Gabriela Mistral. He worked for three years as Chief Editor in the well-known technology newspaper Infoweek. He also collaborated in PC Magazine and Qué Pasa magazine. He focused on the area of communications as part of the PR agency Contacto’21, holding the position of Accounts General Coordinator. He was in charge of the communicational management of companies such as Intel, J.D. Edwards, Mekano, Compaq, Yahoo! In Spanish, Bysecure, Bysupport, and Okidata.

José Pablo Mingo E. / Partner - Director

José Pablo is responsible for the finances of BMR. He is director and partner of Assistance OTC Chile Ltd., DL Technologies SA, Importadora Aitor Ltd. SA, Sociedad Comercial Corleans LTD., Sociedad Inversiones San Julián, Agrícola Alava Ltd., and Asesorías e Inversiones Santo Tomás Ltd. Additionally, he is associate consultant of KTM Consultores, where he has led different projects in companies and organizations such as Viña Odfjell Vineyards, Movistar, Fundación de Vida Rural PUC, Ministry of Foreign Affairs, Policia de Investigaciones de Chile and Clínica Normandía SA.

Prior to his corporate life he was administration and finance manager of Manufacturas Calpany SA, administration and finances sub-manager of Clinica las Nieves SA, and risk analyst of Banco de Santiago SA.